Share the story of the founder and what inspired the founder to start this project
A first-time entrepreneur, Nadeem Jafri is an MBA from IMS Indore had previously worked for companies such as The Bhaskar Group, AT&T, Indian Express, Grey Worldwide and Bennett Coleman. Though the jobs were an invaluable learning experience, he always felt the need to do something for his community.
It took one visit to Big Bazaar at Phoenix Mill Compound Mumbai that he inspired him to do something in organized retail business. With the family roots with village community access to manpower seemed to be easier for him and hence after a detailed research on consumer purchase pattern and the potentiality of the business growth, Vishala Circle, Juhapura was identified as a location for Hearty Mart.
He Has jointly written a case-study “Creating a retail brand” with Dr. Hemant Trivedi (MICA) which got published in European Case Clearing House (ECCH)
Hearty Mart case-study was published in "Cases on Business Venturing and Sustenance“ in 29th FDP at IIMA
Awards & Appreciation:
In the 3rd India International Innovation Summit, 2010 held at Taj Lands End, Mumbai. Nadeem Jafri was conferred with the prestigious “Star Entrepreneurship Award” for his contribution in the field of rural retail and encouraging rural entrepreneurs.
Hearty Mart has also forayed into rural-brand franchising and as on date there are 11 stores of Hearty Mart, which are taking care of daily requirements of our rural-customers in the respective villages.