Bruce is an Ashoka Fellow, recognized for his social venture investment research and implementation strategies. Bruce is a Wharton undergraduate. He practiced corporate, municipal and real estate finance law with the international law firm of Weil Gotshal & Manges for 10 years in New York City. There Bruce represented clients as diverse as General Electric Capital Corporation, Empire State Development Corporation, Macy’s and the Salvation Army. After Weil, for two years, Bruce was managing director of a Hong Kong merchant bank, directly overseeing various restructuring and investment projects. After Con Edison exploded a steam pipe in Gramercy Park, spraying 220 pounds of asbestos wrapping and killing 3 people in his apartment building, Bruce saw that cities needed to become sustainable and safe, rather than waiting for disaster to strike. Bruce realized the potential of geographic information systems (such as Google Earth now represents). Throughout the 1990s Bruce researched and implemented financing for advanced regional and national geospatial information systems for federal, state and local government. Bruce’s advocacy led New York City to fund its geographic information system with capital budget funds, an innovation strategy Bruce’s bond lawyering unlocked. After 9/11, Bruce was at the NYC Command Center using spatial intelligence to recover from the World Trade Center attacks and to restore and rebuild essential life and safety in Manhattan. Blending his finance, law, merchant banking, government technology and sustainability expertise and instincts, Bruce conceived the ethical bank’s holistic approach: • a consumer platform for accessing product information (the Means Meter®), • a regional score of sustainability and resiliency against “all risk” hazards and events (sustainable resiliency®), • an information service to review government and corporate procurement patterns to generate revenues for sustainable businesses and social enterprises (procurement visualization) and • tiers of credit and cash-back rewards as complementary currency tied to positive social impacts to fund the ecosystem of social sector change that Bruce calls the SC: Eco – Social Capital Ecosphere. Bruce is recognized as a leading visionary in the fields of alternative finance, spatial intelligence (GIS) and regional social impact measurement policy. To date, multiple groups of social investors have discussed but not formed the ethical bank Bruce has designed. Bruce has devoted the past few years of his life to updating the ethical bank's paradigm.