Brazilian Street Basketball League
|
>View discussions about this entry País: Brazil
Organization: Slums’ Sole Central (CUFA)
Sport - Basketball
Year the initative began (yyyy) - 2005
YouTube Upload - Place your video embed code here from YouTube, Google Video and other video sharing websites. How to embed a video from YouTube.
Project URL: http://br.youtube.com/watch?v=PjuiU6_k9Ho
Positioning in the Mosaic of solutions
What is your signature innovation, your new idea, in one sentence? - a street bball championship in which the key goal is to achieve social inclusion by means of this new fun category that involves Hip Hop and bball
Describe your innovation. What makes your idea unique and different than others doing work in the field? - LIBBRA began within Hutúz (Hip Hop Festival organized by CUFA), in which a group of youngsters decided to play basketball in the middle of the festival, using garbage cans as their hoops.
This fun pastime generated the largest Street Basketball Championship in Brazil and currently gathers over 25 thousand people (mainly popular community dwellers) from all over the country. What are the existing barriers, the biggest problem, your innovation is hoping to address/change? - LIBBRA is a project for inclusion, because there are no barriers to participation. Regardless of color, race, height, age, gender etc., Street Basketball can be played by anyone and everyone. In addition to the game, people can take part in parallel cultural activities: break (dancing), graffiti (visual arts), DJing and MCing (music).
Our biggest difficulty is maintaining quality in the project that is growing more and more each year, because one of our goals is to ensure popular community dwell Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing? - By holding Libbra championships within specific regulations, generated by the experience of developing inclusion through street sports; the quality of these events, where sport, music and dance combine to generate conditions for certifying investors in the project. Mapping areas that can physically receive this meeting and/or creating conditions where it can happen, fostering popular communities to participate by providing meals and transportation.
How do you plan to grow your innovation? - By maintaining sportsmanship values in popular communities, respecting the choice to communicate through Hip Hop, stimulating the creation of teams and ensuring they receive information and resources to take part in similar events, promoting experience exchanges between professionals and beginning youths.
Provide one sentence describing your impact/intended impact. - Changing destiny with the ball in your hand, the team of giants invades the street!
What impact has your innovation had to date/or what is your intended impact? Exactly who are the beneficiaries? - Between basketball, music and dance, our innovation benefits 1200 youths every month, counting only Rio de Janeiro. We also provide other courses for youths and their families in the same location as the matches, practices and games are held, generating a healthy and trusting environment.
Please list any other measures reflective of the impact of your innovation? - - Generating jobs,
- Retrieving self-esteem and citizenship, - Stimulating healthy habits, - Capacity/ability for teamwork, - Social inclusion What are the main barriers to creating or achieving your impact? - - Fidelity of financial resources,
- Lack of information, - Availability of public spaces, - Availability of equipment, - Availability of transportation and meals, How is your initiative financed (or how do you expect your initiative will be financed)? - Sponsored by the private sector and by public funds.
If known, provide information on your finances and organization. - Please list: Annual budget, annual revenue generated, size of part-time, full-time and volunteer staff. • Annual Budget: R$ 968.500.000,00
• Annual Revenue: • Staff size: Full time – 19, Interns: 6, Volunteers: 4 What is the potential demand for your innovation? - We have a potential demand of R$1.200.000.000,00, because this is an action that grows each year in greater proportion than the activities developed. Its acknowledgement by sport regulatory bodies brought professional status, thus generating the demand for better equipment and information to the communities served.
What are the main barriers to financial sustainability? - Lack of fidelity from the private sector and public authorities as to the amounts due to the innovation’s growth.
What is the origin of this innovation? Tell us your story. - LIBBRA began within Hutúz (Hip Hop Festival organized by CUFA), in which a group of youngsters decided to play basketball in the middle of the festival, using garbage cans as their hoops.
This fun pastime generated the largest Street Basketball Championship in Brazil and currently gathers over 25 thousand people (mainly from popular community dwellers) from all over the country. A new model was created, previously untested in the world. The 4x4 with two hoops would give greater speed, dynamics and finally emotion to the performance. One night’s pastime became a 2-month championship of nationwide scope, acknowledged by the Basketball Federation of the State of Rio de Janeiro and the Brazilian Basketball Confederation, with teams from different states taking part. The competition happens weekly in selected streets in different regions of the State of Rio de Janeiro. In addition to the energy and heat from the streets of Rio, the basketball stages are surrounded by plenty of DJ-led Hip Hop and break performances. Please provide a personal bio. Note this may be used in Changemakers marketing material. - Celso Athayde By the age of 13 had lived in 4 different slums, in public shelters and in the street. In the emergence of the Hip Hop movement, he saw an art form that reflected the reality he knew so well. Founder of CUFA (Slums’ Sole Central), Cine Cufa – an international festival of movies made by marginal area inhabitants, Project Hutúz, the largest Hip Hop event in Latin America, co-authored book "Cabeça de Porco" an extensive research on youths involved in crime, violence and politics.
Contact Information:
Fernanda Borriello
This field has not been completed Slums’ Sole Central (CUFA) (This field has not been completed) Discussions about this entry |
Fernanda,
Great to see Libbra up on the site! I would love to hear some of the success stories of individuals that have been part of the Libbra initiative, i.e. how has it changed lives. I can see the impact it has had as a whole, but it is always more personalized when you share stories of how it has changed the lives of a few individuals that have participated in the program.
I would also like to know more about how girls participate in this event.
Thanks Fernanda!
Ziba
Thank you Ziba! Stories – yes, we have some. Well, a guy, from the biggest favela in Rio (Rocinha) was this year’s champion, playing with CUFA´s team, and not just that! He won "best player" too. Leandro is a nice guy who has had a difficult life story. He grew up in a favela, without opportunity, living next to drug gangs, and his mother has mental issues. So, Leandro could have been a "bad guy", but street basketball changed his life. For kids like him, watching themselves on the largest TV network (Globo) and receiving the warm smiles from the public, changes things. Now he is playing on several teams, working, and the best thing: Basketball is the air he breathes! So, he never has time to be with bad guys. He also teaches other kids. Multiply, grow and live.
Girls have a special participation in LIBBRA. The girls have incentives to be part of this league, and they gain power and strength! When we talk about Street Basketball, we are talking about Hip Hop, and Hip Hop is a "male thing". Like in Break Dancing, they never look to the girls with the same eyes. So, since LIBBRA started, we have generated some changes in the way women are viewed inside this modality. In the past, when the guys lost their tournaments, they would not stay to watch the girls play. Now some guys actually coach the girls, and they cheer for them with the same intensity as they do for the guys’ teams. When the guys lose their own tournaments, they stay on to watch and support the girls! It happened this year – last year’s champion guys’ team lost, but they stayed on and cheered for the girls for their victory. It was great as you can see in the pictures on the site. We don’t have mixed games in LIBBRA, but women’s participation is always promoted, which is also the case in CUFA’s organizational structure. Fernanda