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About chris macrae
This is how chris is a Changemaker:
The place for which chris feels a fondness or connection:
The change chris passionately wants to happen: Bio
In 1990 I joined Coopers & Lybrand as a brand communications expert. I assumed that the firm might not be good at communications flow but had not expected it would be rotten at measuring goodwill. I then joined WPP - I assumed it might not be good at valuing goodwill but hadnt expected it would be non-systemic in mapping communications flows. I have published books that provide ways to connect the communications flow problem- the measurement problem of goodwill is in press.
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