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chris macrae's Profile

About chris macrae

This is how chris is a Changemaker:
I welcome comments on my changemakers entry on ending corruption competition. Whilst I love to see progress in all the tangible areas like epace and health and poverty , it seems to me every social entrepreneur's work would replicate faster if we ended corruption. Moreover, youth conversations from developing countries consistently rank corruption as the crisis they know least how to chnage without true help. After 30 years of researching almost every media under the sun and project work in 30 countries, I am keen to see that the most vital human messages circulate transparently around the world. In these days when a typical global brand can spend a billion dollars a year on ads that are frequently in conflict with sustainability, world citizen networks need to use every no cost way to network & collaborate around humanity's deepest needs. info@worldcitizen.tv

The place for which chris feels a fondness or connection:
Dhaka and Delhi - places where I have met the most inspiring mentors

The change chris passionately wants to happen:
I want to see measurement professions turned micro-up and to start measuring goodwill truly. This would mean auditing sustainability investment exponentials systematically and seeing that the only way to prevent industry sectors from crashing is to end conflicts between their different coordinates of productivity and demand

Bio

In 1990 I joined Coopers & Lybrand as a brand communications expert. I assumed that the firm might not be good at communications flow but had not expected it would be rotten at measuring goodwill. I then joined WPP - I assumed it might not be good at valuing goodwill but hadnt expected it would be non-systemic in mapping communications flows. I have published books that provide ways to connect the communications flow problem- the measurement problem of goodwill is in press.

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