About Jim Coffey

This is how Jim is a Changemaker:
I have a passion for looking at half empty glasses as half full. I thrive in creating programs where everyone involved can win, win, win. I am concerned with the state and well being of our planet and its people. I see opportunity where others see problems. I believe in action... right now. Put all of the above ingredients in the "mixing bowl of life..... ADD WATER..." I am a Changemaker.

The place for which Jim feels a fondness or connection:
I am fond of many places..... but I currently feel most connected in the small rural village of Jalcomulco, Veracruz, Mexico. Despite the world class adventures my company operates in the region it is the friendships, contact and connection with the people in the community that really makes this place special.

The change Jim passionately wants to happen:
I feel that tourism is often a "double edged sword" with both a positive and potentially negative edge to it. I want to create, teach, and inspire ways that tourism operations (starting with my own) can brandish the positive and avoid as much as possible the negative. I believe that having both "passion and principles" is the new recipe for sustainable success.