Biography for Pierre Ferrari He has 35 years of business experience ranging from large consumer package goods organization such as Coca-Cola (Senior VP, Coca-Cola USA) to smaller businesses. His business career is best characterized as having successfully introduced a wide variety of products and marketing approaches that have changed business practices and created value for shareholders. From 1995 on, he focused his energies on a variety of social issues ranging from International Relief and Development (Special assistant to the President of CARE), support for the arts, Conscientious Commerce (Director of Ben and Jerry’s, Small Enterprise Assistance Funds, chair of the Advisory Council for The Emory Ethics Center) as well as the environment (chair of Businesses and Environmentalist Allied for Recycling.) He is currently president of “Hot Fudge” venture capital fund, a community development venture capital fund whose purpose is to use venture capital to create jobs, entrepreneurial capacity and wealth that advance the livelihoods and wealth opportunities of low-income people and the economies of distressed communities. Pierre is also partner in a boutique communication firm, Tula Communications, whose focus is to be agents for ideas. Pierre holds a Masters degree in Economics from The University of Cambridge and a MBA (1976) from Harvard Business School. He has two sons, reads voraciously, enjoys squash and golf.