On July 16, 2008, the judges reviewed the entries for the Changemakers “Ending Global Slavery” Competition and would like to pass on the following feedback for your entry. Thank you for applying and for your hard work in the field. We are excited to archive your entry to serve as a leading solution for the worldwide community of innovators who are exposing, confronting and ending modern day slavery. We wish you continued luck with your sustainable, innovative, and socially impactful initiatives.
All the best, The Changemakers Team
“We admire this initiative’s efforts to bring together and employ women who have been victims of sex trafficking and sexual violence. The sustainability of this initiative is commendable—they have been in business for 60 years! We are interested in learning more about their plans to expand visibility and brand recall among the newer clientele.”
- Changemakers “Ending Global Slavery” Judges: United Nations Global Initiative to Fight Trafficking, International Organization for Migration, Design Within Reach, Vital Voices Global Partnership, Organization for Security and Cooperation in Europe, Humanity United.
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The Changemakers Team
Ashoka's Changemakers
wow, you have an impressive history! I think it´s great how you´ve managed to sustain this project over such a long time and continously tried to reach the next level. Your current problems about reaching new customers and having to learn about advertising and project planning seem common for Social Entrepreneurship initiatives at some point, however, one idea that came to my mind immdiately was to address your customers for help. Since you say that there is a new wave of younger clientele, couldn´t you present the project´s background in your restaurant via posters or so and offer some kind of exchange: knowledge for food? Any of your guests that work in planning, advertising or corporate strategy could train your staff in exchange for free meals. It´s always easier to get people to share their knowledge (which is often also fun) instead of asking for money. What do you think?
Best,
Jasper
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Jasper Nicolaisen
Free University Berlin
University Challenge
On July 16, 2008, the judges reviewed the entries for the Changemakers “Ending Global Slavery” Competition and would like to pass on the following feedback for your entry. Thank you for applying and for your hard work in the field. We are excited to archive your entry to serve as a leading solution for the worldwide community of innovators who are exposing, confronting and ending modern day slavery. We wish you continued luck with your sustainable, innovative, and socially impactful initiatives.
All the best, The Changemakers Team
“We admire this initiative’s efforts to bring together and employ women who have been victims of sex trafficking and sexual violence. The sustainability of this initiative is commendable—they have been in business for 60 years! We are interested in learning more about their plans to expand visibility and brand recall among the newer clientele.”
- Changemakers “Ending Global Slavery” Judges: United Nations Global Initiative to Fight Trafficking, International Organization for Migration, Design Within Reach, Vital Voices Global Partnership, Organization for Security and Cooperation in Europe, Humanity United.
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The Changemakers Team
Ashoka's Changemakers
Hi Becky,
wow, you have an impressive history! I think it´s great how you´ve managed to sustain this project over such a long time and continously tried to reach the next level. Your current problems about reaching new customers and having to learn about advertising and project planning seem common for Social Entrepreneurship initiatives at some point, however, one idea that came to my mind immdiately was to address your customers for help. Since you say that there is a new wave of younger clientele, couldn´t you present the project´s background in your restaurant via posters or so and offer some kind of exchange: knowledge for food? Any of your guests that work in planning, advertising or corporate strategy could train your staff in exchange for free meals. It´s always easier to get people to share their knowledge (which is often also fun) instead of asking for money. What do you think?
Best,
Jasper
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Jasper Nicolaisen
Free University Berlin
University Challenge