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>View discussions about this entry Country: India
Organization: banglanatak dot com
Sector Focus - Civil society
Year the initative began (yyyy) - 2004
YouTube Upload - Place your video embed code here from YouTube, Google Video and other video sharing websites. How to embed a video from YouTube. http://www.youtube.com/watch?v=ql4i4DbwfXw
http://www.youtube.com/watch?v=YvefRx-kypA http://www.youtube.com/watch?v=B1jD9pGtXg4 http://www.youtube.com/watch?v=m0-JcSGXRc8 Project URL: http://www.banglanatak.com
Positioning in the Mosaic of solutions
What is your signature innovation, your new idea, in one sentence? - We use theatre innovatively to empower marginalised, uneducated and poor population with improved awareness, knowledge and life skills to reduce their vulnerability to trafficking.
Describe your innovation. What makes your idea unique and different than others doing work in the field? - We physically reach out to the vulnerable communities who are beyond the reach of conventional communication channels and have no way to voice their concerns. We use interactive street theatre shows to educate them on human trafficking, ways and means used by traffickers and ramifications of crime. During street theatre shows , actors interact with the audience - creating a public forum for discussion on causes of vulnerabilities, local push and pull factors etc. This innovative approach enables mass partcipation in research. People openly discuss sensitive issues like village girls who have never returned, stories of fake marriages, local people who have suddenly become rich, girls married off to grooms from distant states for few thousands of rupees. We hold community workshops where theatre based activities are used to overcome barriers posed by social and cultural differences, poverty, shyness, marginalisation, lack of education etc. The process enables the participants, most with middle level schooling, embark on a journey of self discovery. Our workshop participants acknowledge that Theatre has re-energised them , made them open and proactive. We make community vigilant. We strengthen the network by involving new actors in the fight against trafficking like village women and youths, grassroot health workers, local governance structures (Panchayat) in combating trafficking. We use role playing, storytelling and theatre based activities to involve the participants, brainstorm ways in which they can contribute and motivate them to take ownership on the issue of preventing trafficking.
Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing? - We research local factors leading to vulnerability to trafficking by holding interactive street theatre shows staged by local youths/artists, where we discuss with the community factors leading to their increased vulnerability and support needs. We build alert societies better able to protect the vulnerable and survivors through improved awareness, development of broad based partnerships and multisectoral alliances for improved access to support services. We hold workshops with diverse groups from civil society as well as local governance and law enforcement agencies creating a sustainable social safety net.
How do you plan to grow your innovation? - We plan to grow our innovation by strengthening the mechanism of social safety net by making local governance (called Panchayat in India) and grass root women who work for welfare of young children (called Anganwadis) key partners. The latter have effective reach among rural population and can become effective spokespersons ushering mindset change and also conduits for improved access to support services. Their participation will also help in dovetailing of schemes and opportunities available to women, children and the poor with efforts to combating trafficking, thereby facilitating holistic redressal. Panchayat involvement will enable improved access to care and support services, holistic addressal of vulnerability factors and strengthening of law enforcement.
Do you have any existing partnerships, and if so, how do you create them? - Our approach is to create new partners at grass roots to combat trafficking. We have developed partnerships with community based resource groups, local folk artists, police, NGOs, FBOs, CBOs, health workers. We hold workshops to sensitise the targeted partners on the issue and use theatre to mobilise their involvement and build their communication, advocacy and leadership skills. We train youths, community based resource groups and local folk artists to stage interactive theatre shows for building awareness and also to research with community participation causes and consequences of trafficking. We hold networking workshops with different stakeholders in order to brainstorm possible ways of collaboration and joint action.
Provide one sentence describing your impact/intended impact. - Our efforts have led to creation of grassroot leaders working against trafficking, alert communities, improved public acknowledgement of the problem and new stakeholders collaborating in combating it.
How many people have you served or plan to serve? - We have worked all across Goa, Sikkim and vulnerable districts of West Bengal to combat trafficking. Sex tourism and trafficking is proliferating in Goa and Eastern Himalayan region covering Sikkim and north Bengal. Youths and children are also trafficked for exploitative labour. West Bengal is a source, transit and destination. We plan to replicate our model across the country in areas like North eastern hill states, West Bengal, Bihar, Jharkhand, Orissa, Goa etc.
Please list any other measures of the impact of your innovation? - There is improved coordination between NGOs and police at West Bengal and Goa. The training of police has led to prioritisation of trafficking as an organised crime among police. Our campaign feedback highlighted that children recorded as missing in Sikkim may be victims of trafficking. Before our intervention there was hardly any awareness on this. At Goa, community acknowledged that victims of trafficking are not necessarily children of poor migrants but their own - a big change from earlier mindset to see the problem as a migrant issue. NGOs, FBOs, youths are using our methodology effectively in their own interventions.
There is improved help seeking attitude among police - e.g. they call up NGOs whiel going for a raid. There is also improved coordination among police across district and state borders.
Exactly who are the beneficiaries of your innovation? - Communities living in media dark areas have benefitted from our awareness campaigns. Youths, grassroot health workers and outreach workers of GOs and NGOs, members of FBOs, self help groups of women have been empowered with communication and advocacy skills to lead actions against trafficking. Police constables and sub inspectors have been empowered with communication skills and attitudinal orientation to combat trafficking.
How is your initiative financed (or how do you expect your initiative will be financed)? - Our programmes for stakeholder mobilisation and capacity building have been financed by Unifem, UNODC and the Ministry of Women and Child Development, Government of India. The social safety nets established are inherently sustainable and do not need any financing. We are strengthening linkages between local administration, police, community , care and support providers (shelters, legal aid cells etc.). We are also bringing in new actors like FBOs, grassroot health workers for strengthening the safety net etc.
If known, provide information on your finances and organization - Annual budget;
Annual revenue generated; Number of staff: We are a Public Limited Company (social entrepreneurship). Our annual turn over of about 15 million INR. We have a 64 member team, with a mix of full time regular employees, consultants and assignment coordinators (recruited on contractual basis for the assignment period, from a pool of trained group of people). We also have developed a network of 3000 persons from theatre/ folk/ cultural background all over the country who have been trained in social communication. What is the potential demand for your innovation? - Our training methodology has been recognised by UNODC as an effective non conventional technique for training police sub inspectors and constables. At the end of project end evaluation at Goa, our approach for community capacity building was recommended for wider replication and outreach. Our intervention in Eastern Himalayas received UNFPA-Laadli media award for gender sensitivity, 2007 in Eastern region. Theatre is now recognised as a medium of communication to reach out to the unreachables and cross the barriers of literacy, language and social isolation. There is still a lot to be done to ensure capacity building of rural block level groups and their participation in social communication. Then only it becomes a complete participative and sustainable in nature.
What are the main barriers to financial sustainability? - There is lack of availability of fund to work in source areas to combat organised crime rackets involved in trafficking in person for commercial sexual exploitation or exploitative labour. There is little focus on building partnership between local governance, civil society and law enforcement agencies to strengthen social safety nets. Also, post trafficking activities including rescue, rehabilitation etc gets more priority from funding point of view, whereas the need of the hour is to make the community alert at source and transit areas to prevent trafficking.
What is the origin of this innovation? Tell us your story. - In 2000, the organization created a portal on theatre in Bengal after eleven months of in depth research. The research initiated the idea of using our cultural heritage as a tool for community empowerment by engaging them in building community awareness and creating local champions for advocating change. Today we have covered more than 25000 villages across 21 states of India. Every campaign design involves research to understand communication needs, identifying local partners and finally training them to become advocacy champions. Art has become sustainable livelihood for hundreds of theatre groups and folk artists trained to communicate on diverse issues ranging from health, sanitation, bio-conservation to child rights and women empowerment.
We also realized that life skill development is critical for making community lead their development. Critical barriers were lack of education and awareness, low self esteem, lack of trust, poor communication skills etc. We succeeded in creating grass root leaders like health workers innovatively using stories, masks and role plays to make people more aware, self help groups learning to manage businesses, rehabilitated people building a new community, police constables and Panchayats partnering to stop human trafficking and many more. Uniqueness of our approach includes the model of sustenance where local resources and stakeholders are trained, capacitated and empowered to take control of their own future. The methodology mobilizes all stakeholders towards participating and contributing in the process of their own development- social, economic, and environmental. Please provide a personal bio. Note this may be used in Changemakers marketing material - Amitava is the founder and full time Director. He is an engineer from IIT,Kharagpur and started his career in Information Technology sector India and USA. After working for 11 years in software, he conceived banglanatak dot com. Amitava participated in Times of India’s Lead India contest in 2007 and was declared First Runners-up of the Eastern Zone. Amitava is also awarded with Chevening Gurukul scholarship 2008 for leadership and excellence from London School of Economics.
Contact Information:
Amitava Bhattacharya
Director banglanatak dot com (banglanatak dot com is the trading style of i-land informatics Limited, a public limited company.) Discussions about this entry
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Dear Ananya,
The Changemakers Team is excited about your work. It is clear you are utilizing well-tested techniques, and implementing them so they promote significant social impact. We would love to learn more about your unique methods: for instance, would you talk more about how you have trained "new actors" such as local governance sturctures and police to become involved and work to combat trafficking?
Also, since the judges predominately read the entry form, would you mind updating it to reflect your new comments and responses? This way we can provide the judges with all the great additional information you have provided.
Thanks so much!
The Changemakers Team
Ashoka's Changemakers
Innovative approach of training was used with police (mainly supporting officers like constables and assistant sub inspectors) instead of 'Chalk and talk' approach. Role playing, storytelling and theatre based activities were used to sensitise police on importance of being vigilant, taking prompt action and senistise them on gender issues and situation of mental health of survivors. The training also addressed development of verbal and non verbal communication skills. Use of our approach created a relaxed,open and particpative evironment where the police personnel voiced their concerns and support needs. They were motivated to make anti human trafficking action a key priority (at the start of the training, very few included this when asked to list the top five crimes). The programmes resulted in improved inclination among the police to work in partnership with civil society and also take coordinated action with poice across state and national borders. We also broke misconceptions like traffiked persons forced into commercial sex are offenders in the eyes of law.
We trained Anganwadi workers who work with mothers and pre-school children (0-6years) in rural areas, faith based organisations, women who have formed self help groups to build awareness in their communities on trafficking and ways and means adopted by traffickers for mobiliseing community led vigilance. Most of these women lack education. We thus used role playing, storytelling and thatre absed activiteis to build their awareness and communication skills and instill a sense of ownership in protecting their women, youths and children from traffickers. In mock role play sesions, where the partciapnts approached legal aid cells for help, they mentioned problems like children unable to go to school as they worked as bonded labourers and came up with do's and don'ts for the community/parents and / local governance for preventing trafficking.
Dar Ananya,
Have you explored ways in which you could support yourself financially outside of grant funding? Could you possibly incorporate a version of your performance into your program for which you could charge a fee? Perhaps a performance for business professionals, universities or some kind of audience that would be willing to pay for the performance?
Dana Frasz
Ashoka's Changemakers
Dear Dana,
The social safety nets established do not need grant funding or any separate financing. The stakeholders manage from their own resources. As for example, at Goa police in one place started providing vehicular support to FBO running a helpline. Similarly there is improved help seeking trend among police (as they recognise NGOs are partners in preventing proliferation of crime). College youths in Goa organised awareness campaigns across several locations - they were all volunteering.
Grant financing in source areas is however critical for stakeholder mobilisation and capacity building. The issues are (a) reaching to places where media reach is poor , (b)addressing practically nil awareness on ramifications of crime (Theatre shows are staged for audiences who are illiterate and poor for awareness building and to mobilise involvement. ), (c) lack of joined action - the 'new' actors we brought it for example at Goa - Anganwadi workers or Panchayat - have to be sensitised both on the issue and their role. There is need for committed action over a long period of time. Such initiatives need substantial funding.
Hi,
I commend you for your energetic and innovative strategy to use street theater to reach out to vulnerable populations in an acceptable and entertaining way, breaking down illiteracy barriers that may be present in many other awareness campaigns.
I also think that it is wonderful that you address awareness among vulnerable populations for prevention, sensitization of law enforcement, and sensitization for communities to support survivors. I would be very curious about the following:
1) What are the "sensitive issues" that you mention? HIV/AIDS? Gender roles? How does the theater exactly address these sensitive topics, and do you have any "best practices" or "lessons learned" in addressing this?
2) Do you have a monitoring and evaluation system in place in order to identify areas to improve upon in your program, needs for scaling, and to report to potential funders to sustain the program? Generally, monitoring and evaluation can provide useful data (sex-disaggregated) that donors find attractive.
3) What are the challenges in sensitizing the community, and especially the law enforcement officials? Social change is often a slow and frustrating process. I would be curious to know about the challenges you have faced in doing so, how you have overcome these challenges, and success stories on or anecdotes about your work.
Thanks and good luck!
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Gender Equality and Human Trafficking Specialist
Thanks for your comments. Interactive theatre is used for awareness campaign, whereas for capacity building and with focussed groups intervention, we use theatre based games, exercises, role play methods, groups works etc to ensure a non threating, participative and a true both way communication platform for the participants.
1) In source area, its very important for making the community understand the difference between "missing" and "trafficking". Also, issues causing Trafficking and post scenario possible situations are also dedicated. HIV/AIDS is taken up also in many cases. We have also done substantial work in HIV communication addressing all points like modes of transmission, IDU, Migration, Condom usage promotion (even with CSWs through workshops), promotion of STI clinics in many parts of India and have never faced any problem. Lessons learned includes issues like understanding the exact requirement of communication as well as to decide whether to do theatre show or workshop. In case of focussed group it is better to do workshop and in case of mass, its better to do theatre show. But in case any service delivery is attached, its better to invite the supply line people (say, VCTC councillor, peer educator, Anganwadi worker, ASHA worker, Santitation motivator, Siksha bandhu etc) and introduce to community.
2) We have an excellent system of monitoring and evaluation in place. We use feedback form both in case of theatre show and workshop, to get post show/ workshop reactions from audience/ participants. We also involve the panchayat and other grassroot stakeholders and also get schedule and completion signed by them. We have a Project Manager, an on-site project coordinator, feedback collector and a quality assurance person deputed in all of our projects and we submit a detailed analytical report to clients (whoever has funded the program).
3) Challenges in working with law enforcement agencies about trafficking or block/ panchayat officials about santiation is the same - they don't have it in their priority. So, head(s) need to be bought in the program first.
Regards, Amtava
Hello Ananya,
We would love to learn more about your work. Could you please update your entry form to include information about how your initiative is financed? Also, it would be great for you to explain more about your impact. Thank you.
Dana Frasz
Ashoka's Changemakers
Dear Dana, we have updated our entry.