Craque de Bola e de Escola
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>View discussions about this entry Country: Brazil
Organization: Instituto Bola Pra Frente
Sport - Soccer
Year the initative began (yyyy) - 2000
Project URL: http://www.bolaprafrente.org.br
Positioning in the Mosaic of solutions
What is your signature innovation, your new idea, in one sentence? - -“ Expert of the Ball and in School. Learning to win on the fields of life...”
Describe your innovation. What makes your idea unique and different than others doing work in the field? - - Assuming that the learning process occurs with a base in significant data, the Expert of the Ball and in School works with soccer, a great passion of children, using this theme in a playful way and awakening the desire to learn. With this, each child is also compelled to become an EXPERT in school and continue with their studies. The innovation of this idea lies in the integration of social sports with the aspect of pedagogy. When these areas work together, better and more solid results are reached. In this way, aspects of development of the child are broadened, contributing to his/her personal development and formation as a citizen.
What are the existing barriers, the biggest problem, your innovation is hoping to address/change? - The misery, lack of services and violence that the children and adolescents live with daily. The Institute counters this reality and, by way of its activities, positively and decisively influences the education of the children and adolescents, turning them into transformative agents of their reality.
Delivery Model: How do you implement your innovation and apply it to the challenge/problem you are addressing? - - Sports go to the classroom by way of pedagogical tools like the Alphabet of Sports. Each letter of the alphabet becomes a reference to the great players of sports, especially of soccer. With this, concepts of Portuguese, history, science, geography and math are practiced. Where is Germany, the country of the most recent World Cup? How many goals did the last striker score in the Brazilian Championship? How do you separate the syllables of the names of your favorite team? What happened in the year that Brazil was the three time champion of the world? Responding to these questions, our experts research and discover the pleasure and value of knowledge.
How do you plan to grow your innovation? - - Taking education to the field and sports to the classroom, the Institute implemented the program Sports in Social Action and developed a working methodology that uses sports, especially soccer, to attract and transform the life of children and adolescents in situations of social risk. From the methodology that was improved and consolidated over the years by the Institute’s team arose the Social Technology of Ball to the Front, which promotes integrated actions of human development, local development and sustainable development through the use of education and the socio-economic insertion of children, adolescents and their families.
Provide one sentence describing your impact/intended impact. - Awaken in the children an interest to learn, support literacy and combat school evasion.
What impact has your innovation had to date/or what is your intended impact? Exactly who are the beneficiaries? - According to the families, 99% of the children and adolescents of Ball to the Front expressed more interest in learning and 85% of 6 to 9 year olds became literate through the project Expert of the Ball and in School.
The benefits of our innovation are to achieve the following results: - Improve school performance by a minimum of 75% in the public beneficiary; - Promote, in partnership with the school, the literacy of 75% of the children enrolled in the project; - Improve in 75% of the public beneficiaries their writing and reading skills; - Increase the frequency of attendance of, at least, 75% of those educated at the school; - Promote the socialization and positive participation in education in all the centers among family, school and the community in general.
Please list any other measures reflective of the impact of your innovation? - - Aside from the systematization and implementation of the Social Technology, the Institute has as its goal to be a reference center for issues related to serving children and adolescents in social risk situations. The Institute will also make available a Pedagogical Kit of Social Technology that includes the following materials: Class video, Pedagogical Soccer Field (the Alphabet of Sports), Tactical Plan Blackboard (Rules, Selection, and Scoreboard) and Handouts (Instructor and Student).
What are the main barriers to creating or achieving your impact? - - To transform the Social Technology of the Institute into Public Policy; Not attracting new sponsors and partnerships and to acquire adequate physical space for implementing the projects.
How is your initiative financed (or how do you expect your initiative will be financed)? - - The Institute is financed through financial sponsors, partnerships with public and private companies, non-governmental associations, government institutions, universities, international donations (Foundation of Germany), and personal donations through the campaign “I’m On This Team.” For the sustainability of the projects, the Institute has the following goals: the launching of licensed products whose sales profits are returned to the Institute; the opening of a foundation in England that raises funds and an increase in the activities of the Foundation of Germany; attracting new financial partners for financing the project and for the organization and participation in events.
If known, provide information on your finances and organization. - Please list: Annual budget, annual revenue generated, size of part-time, full-time and volunteer staff. - Annual Budget Estimate of R$ 1,470,000.00
10.96% - Legal entity (company, association, etc.) donation 0.72% - Personal donation 49.22% - Sponsor 39.09% - International donation - Full-time: 37 employees + 1 intern - Part-time: 0 - Volunteers: 5 What is the potential demand for your innovation? - The community of Muquiço, which is located in the neighborhood of Guadalupe in the north zone of Rio de Janeiro, has approximately 13,000 habitants. The neighborhood is #80 out of a total of 126 on the Human Development Ranking of Rio de Janeiro in 2004.
What are the main barriers to financial sustainability? - - Loss of financial sources of investment; Delay in the transfer of investment and failing to attract new sponsors and partnerships.
What is the origin of this innovation? Tell us your story. - - The Ball to the Front Institute, an initiative of the three-time world soccer champions Jorginho and Bebeto, serves children and adolescents in social risk situations in the age range of 6 to 17 years. In search of a fairer social score, the Ball to the Front Institute offers opportunity for social mobility through sports, education, art and culture and professional qualification.
At 11 years of age, Jorginho dreamed about constructing a Disneyland on the field where he played soccer with his friends in the neighborhood of Guadalupe in the north zone of Rio de Janeiro. With his own resources acquired from a successful international career as a soccer player, Jorginho achieved his dream of doing something relevant to his community. On June 29, 2000, on the field of his boyhood dreams, the Ball to the Front Institute was inaugurated, occupying an area of 11.570m². Bebeto, the loyal friend, answered the call to play on the field for a socially just score and is vice president of the Institute. Ciça, two-time karate champion, is also a part of the team, supervising and giving karate classes. The other important reinforcement are the socially responsible companies that believe, support and invest increasingly more each time in the Ball to the Front Institute, just like the universities, government institutions and volunteer organizations do. Please provide a personal bio. Note this may be used in Changemakers marketing material. - Jorginho is a collector of victories. Started sports at 13 in the American Soccer Club. He moved onto the Brazilian Selection for Juniors where he was a South American and World Champion and, in 1984, he went to Flamengo where he won the championships of Rio de Janeiro and Brazil. In 1989, he went to Germany and played for Bayer Leverkusen and for Bayern of Munich, after which he transferred to Japanese soccer, playing for Kashima Antlers where he won various competitions.
Contact Information:
Susana Santos
This field has not been completed Instituto Bola Pra Frente (This field has not been completed) Discussions about this entry |
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Dear Susana,
I enjoyed reading about your project and congratulations in addressing early child development in marginalized communities through sport. Could you tell some more about how you target girls speicifcally? Are they also involved in the sport activities and how are you addressing their specific needs and problems? I am part of Women Win, a new foundation that gives financial support to groups working to promote women and girls’ empowerment through sport. We have seen that sport is a very strong and successful tool,. What are your experiences?
Thank you in advance for your reply,
Astrid Aafjes
Women Win
www.womenwin.org
Susana, It is clear how you integrate aspects of sports into your educational work. Additionally, how do you actually use sports and exercise for your educational purposes?
Dana Frasz
Changemakers
Our goal is not to form sports stars, but citizens. However, the sport - especially soccer - is what attracts children to Bola Pra Frente and we respect the dreams of children and adolescents. The sport acts as a 'web' that involves every child, while the multidisciplinary team of the Institute works to open their horizons and to facilitate the child's perception of him or herself as a leader of a new reality.
In sports activities, we seek to offer great technical quality because we realize that this is very important for the children, and if they are not satisfied with the sports practice they end up evading it. The classes based on "social sport", however, have significant differences, which involve the absorption of fundamental values such as solidarity, self-esteem, respect of others, ease in communication, tolerance, building a sense of the collective, cooperation, discipline, leadership ability, respect of the rules, concepts of teamwork, innovation, healthy lifestyle, etc. Or in the words of Professor Scaglia:
"…it is possible to transcend and think of a sports school enveloped by a notion of permanent learning, which through the application of the concepts of sports pedagogy, will have the aim of being able to provide development for the student, where the sport is not limited to a mechanical 'doing', envisioning a gain external to the individual, but rather it becomes an understanding, an incorporating, a learning of attitudes, skills and knowledge that lead him [or her] to dominate the values and standards of the sports culture ... we must understand the student as a total, human being; a being as a subject, never an object, who is wanting in his/her search to improve him/herself. " (SCAGLIA, 1996)
As such, we have developed sports classes in the following sequence:
Roundtable: During this portion of class we have the goal of identifying, through roll call, who is present and who is missing in the classroom; to share news about events in the family, in the project or in the community; to comment on facts of interest, to resolve differences, ask questions and clarify doubts and introduce the theme of the class. We believe that sports classes should address several possibilities, such as: social, intellectual, educational and motor skills, taking into account the history of each learner.
Fun & Inventive Warm Ups: During this portion of class, the learner, besides warming up to participate in physical activities, has the opportunity to discover, to create, or in playing a game, the learner can use his or her motor skill repertoire to learn, develop, create, and discover a new movement that will be used in his or her day-to-day.
Technical Development: At this stage the technical sports skills are taught, always obeying the educational sequence. The teacher at all times will be concerned about correcting a possible technical skill, but always while noting the age of the learner. So the direction of the class is always conducted in sequence with a difficulty level that matches the ability of the learner. Examples: pass, dribble, shoot, etc.
Practice Run: This is the moment when the learner applies what has been learned in class, using it in a real soccer practice. It is in this situation that the learner lets loose his or her wishes, releases his or her dreams and innocent desires of making a goal, which can be translated as a goal of the possibility of seeing their lives transformed. It is always good to remember that in this dimension, that of social sport, all have the same space and time, regardless of technical skills or results.
Final Whistle: This time revolves around the events of class, the development of the games and the possible problems that may arise during the class such as a fight, a penalty, etc.; it is also a time for wrapping up, evaluating and reflecting on the class, in addition to participating in stretching and relaxation exercises to return
University of Southern California
Great evidence-based program. Good idea to multiply the effects of the program by both bringing education to the soccer fields, and incorporating relevant sports related information into the classroom curriculum. Licensing should prove a viable income source if you can create more awareness about your program. What marketing approaches are being used to attract new financial support and potential buyers of your program and products? Also, how are the teachers trained to administer this integrated curriculum?
Keep up the good work
The Instituto Bola Pra Frente uses the following strategies for capturing resources:
- Launch of licensed products with sales going back to the Institute;
- Opening of the Foundation for capturing resources in England and the increase of activities of the Germany Foundation;
- Acquisition of new project donor partners;
- Organization of a sponsorship campaign oriented toward individuals;
- Organization of and participation in events;
- Establishment of a Social Fund;
- Consulting for companies that want to implement sport for social change programs.
As for training, the Institute uses the following strategies:
- Creation of the reference center for the care of at-risk children and adolescents - Centro de Excelência Toque de Mestre (Touch of Excellence Center for Teachers);
- Formation of a Social Technology research nucleus composed of the Project Manager, Educator, Psychologist, Social Welfare Assistant, Communication Professional, Professional in the area of Physical Education and Community Galvanizer;
- Development of an Education Kit using our methodology, composed of the following three items: Video-class; Educational subjects specific to each project; Technical Scheme Diagram (Rules, Escalation and Score/Measurement), Training of the Day Diagram and Workbooks.