National Geographic Traveler reports on destinations of distinction and character, and we support efforts to keep them that way—believing that to enhance “sense of place” will benefit both travelers and the locations they visit.
We're supporting the challenge because geotourism—a term that first appeared in Traveler—is a central tenet of the magazine's editorial philosophy. Our mission is to advance the principles of geotourism and to educate travelers to its importance and how they can integrate its precepts into their lives.